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The city of Miami Beach was established on a barrier island in 1909, when millionaire Carl G. Fisher first purchased land there. In 1915, he filed a subdivision map for the town with the Florida Secretary of State known as "Fisher's Subdivision", which became official the following year after approval by President Woodrow Wilson and then-Governor James E. Campbell (1873–1939). The town was incorporated on March 26, 1915; Fisher served as mayor until 1917 and again from 1925 to 1926. By 1919, Miami Beach had grown to a population of over 10,000 residents thanks to its popularity among tourists attracted by its beaches and tropical climate during winter months before air conditioning became widespread in U.