Ubud is a town on the Indonesian island of Bali in Ubud District, located amongst rice paddies and steep ravines in the central foothills of the Gianyar regency. Promoted as an arts and culture centre, it has developed a large tourism industry. It forms a northern part of the Greater Denpasar metropolitan area (known as Sarbagita).
Ubud, often mistaken for a small city, is an administrative district (kecamatan) with a population of 74,800 (as of the 2020 Census) in an area of 42.38 km2. The central area of Ubud desa (village) has a population of 11,971 and an area of 6.76 km2,  and receives more than 3 million foreign tourists each year. The area surrounding the town is made up of small farms, rice paddies, agroforestry plantations, and tourist accommodations. As of 2018, more tourists visited Ubud than Denpasar in south.




Ubud is the site of a large number of hotels and restaurants. Many are located in the village area, while others are scattered throughout the region.
The Ubud Writers & Readers Festival was established in Ubud by Douglas Wheeler as an annual event to celebrate literature held on a yearly basis since 2005 until 2017 when it ceased operations due to financial problems with its management company, which had been under investigation for mismanagement and fraud since 2016.

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