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The emergence of pharmaceutical and biotechnology industries in the city has attracted people from all over India, making the city a melting pot of many communities and cultures. The Telugu film industry based in Hyderabad is one of the largest producers of motion pictures in India, with an output exceeding that of Bollywood. With more than 120 films produced every year, Hyderabad is also one among the major centres for film production in India; it was introduced as "India's Hollywood" during 1990s because several Bollywood movies were shot there. In 2015, Google launched its first tech hub outside United States at Hyderabad to focus on developing Android apps for Indian languages like Hindi and Urdu which are popularly used by most Indians including other parts beyond Andhra Pradesh & Telangana states respectively due to their rich cultural heritage since ancient times along with Sanskrit language which is considered as mother tongue by most Hindus living across South Asia region especially northern part i.e., Uttar Pradesh (UP), Haryana (HR) etc..