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Brandon is also a major retail and service centre for the Westman region. The city has one of the lowest unemployment rates in Canada at 3.7%. Brandon's standard of living is very high, and it was ranked first place in Manitoba on the list of best places to live by MoneySense magazine. It has been rated as one of Canada's top ten cities to live in, placing first on a list compiled by Statistics Canada.Brandon was named after Sir Hugh Palliser (1776–1865), an English explorer who made his reputation as Captain Cook's cartographer during his three voyages around the world from 1776 to 1779 aboard HMS Resolution with James Cook aboard ship .