Alanna Flowers Posters
Alanna Flowers Posters
Get to discover Alanna flowers's artwork, she create pretty lettering design bringing inspiration and colors to your home
Alanna Flowers is a lettering artist and designer based in Brooklyn, NY. She runs AGF Design Studio and creates bold and unique lettering for brands and their audiences. The essence of the term lettering” is already hidden within its name. To be specific, lettering is the art of letter drawing when a word or phrase is presented as an artwork.
Each letter is drawn in an original way and together they form a unique composition and that's what I like about it. I try to create a unique composition of letters and add an optical illusion twist to every piece, so that the pieces are not only letters but also art pieces. What I do is take a phrase or word, make it visual and give it an artistic touch.Simple words become extraordinary pieces of art when they are transformed into different shapes. The fact that each letterform has its own visual shape makes the process of creating lettering more complicated, especially when you need to create an optical illusion with every letterform. Making the letters look original is crucial for this process too. You can't get away with drawing some simple letters that are similar to each other because then the whole composition won't look good anymore.
When I get a project assignment, I usually start by making sketches on paper until I find something interesting enough for me to start working on digitally in Adobe. The sketching process may last from 10 minutes up to 1 hour depending on how much time I have or what mood I am in at that moment! Sometimes, while sketching on paper, ideas just pop up in my head spontaneously and if they're worth keeping then I just go ahead and draw them down without hesitation. However, if the idea isn't good enough then it gets erased right away. So you can say that there are no strict rules for this part because it all depends on how well you feel at any given period of time! Once you feel ready with your sketching process (or when your deadline is closing in), it's time to jump into Illustrator!
Also remember: If there's something bothering you about your artwork no matter what stage of design process you're at….it means YOU'RE ON THE WRONG TRACK! Change whatever needs changing immediately!